We attended a seminar organized by Forstartups and Indian Institute of Management at IIM, Indore on the topic ‘Marketing for Startups’. It was an informative and well organized seminar. There were three speakers, who were experts in their field. The following topics were covered:
We extracted some useful information from their speech and panel discussion with the audience:
Recently there was a seminar conducted by SEMrush. It is a company working in the area of digital marketing. They have developed a tool which helps in analysing a website. Main areas covered are key word research and analysis, traffic analysis and competitors’ analysis.
Some of our employees attended the seminar. They explore cutting-edge tools and techniques of SEMrush tool and got the chance to learn through case studies from industry expert’s viz., how to do things and what not to do and build a network with like-minded professionals.
GDPR will force marketers to relinquish much of their dependence on behavioural data collection. Most critically, it will directly implicate several business practices that are core to current digital ad targeting. The stipulation that will perhaps cause most angst is the new formulation for collecting an individual’s consent to data gathering and processing; GDPR requires that consent be active (as opposed to passive) and represent a genuine and meaningful choice. Digital marketers know that users of internet-based services like Snapchat, Facebook, and Google technically provide consent by agreeing to these companies’ terms of service when they sign up. But does this constitute an active and genuine choice? Does it indicate that the user is willing to have her personal data harvested across the digital and physical worlds, on- and off-platform, and have that data used to create a behavioural profile for digital marketing purposes? Almost certifiably not.