Time Suitable Courses

We cover maximum portfolios of digital marketing - Affiliate Marketing, Email Marketing, Digital Display Marketing, eCommerce, SEO & SMO, PPC (SEM & SMM), Content Writing, Freelancing etc. Our software development division ‘Brahma’ has been working on developing various tools and software required in digital marketing. We have successfully designed and are currently working with software like ‘Silk Route’ for affiliate tracking, ‘Garuda’ for email marketing, ‘Alpha Jet’ for contact lists and data importing, ‘Chitragupta’ for online invoicing, ‘Magnet’ for CouponNDeal website, eAlpha for eCommerce platform.

Strength of the Courses

  • The principal of courses are maximum practical training and minimum theory with a ratio of 70:30.
  • Teaching and working on world class latest software.
  • We work with the industry’s leading brands and agencies to validate our syllabus, ensuring that students are taught the most relevant and latest technologies and developments. 
  • Deserving students having real knowledge are awarded prestigious certification in digital marketing.
  • Top performers have an opportunity to visit national and international digital marketing events to get first hand practical experience.

Foundation Course (90 Days)

C1 - Digital and Internet Marketing

  • Digital and Internet Marketing - Introduction
  • Understanding Marketing Processes
  • Five Ps of Internet Marketing
  • Significance of Digital Branding
  • Understanding Digital Marketing Process
  • Increasing Online Visibility
  • Visitors Engagement
  • Digital Marketing Channels
  • Affiliate Marketing
  • Email Marketing
  • Digital Display Advertising
  • SEO
  • SMO
  • PPC - SEM and SMM
  • Content Marketing
  • eCommerce Administration and Marketing
  • Mobile Marketing and mCommerce
  • Internet Marketing Tools
  • Internet Marketing Tracking
  • Inbound and Outbound Marketing
  • Online Reputation Management (ORM)
  • Influencer Marketing
  • Guerrilla Marketing (Youtube Cases)
  • Viral Marketing
  • Integrated Marketing
  • Growth Hacking
  • Photography and its Impact on DM
  • Artificial Intelligence (AI) In Digital Marketing
  • Converting Traffic into Leads
  • Lead Generation Techniques; Organics and In-Organic
  • Freelancing
  • Client Interaction
  • Website Planning and Structure
  • Website Audit
  • Media Planning and Buying
  • Project Management
  • Customer Relationship Management (CRM) and Tools
  • Digital Consumer Behavior
  • Psychology in Digital Marketing
  • Cyber Laws
  • GDPR (General Data Protection Regulation) Laws
  • Corporate Social Responsibility (CSR)
  • Digital Marketing Trends 2018
  • Digital Marketing Trends 2017
  • Interview Preparation

Basic Diploma Course and Advance Diploma Course

Affiliate Marketing

C2 - Basic Diploma Course (30 Days)
  • Affiliate Marketing - An Overview
  • 27 Must-Know Terms
  • 3As
  • Best Practices for Advertisers
  • Best Practices for Publishers
  • Understanding Verticals
  • Pricing Models
  • AM - How to Pick an offer
  • Working In Networking
  • Ways of Doing Affiliate Marketing
  • How does Affiliate Tracking Work?
  • Silk Route - The Tracking Platform
  • How to Be A Successful Affiliate Marketer
  • 10 Steps to Become Successful Affiliate Marketer
  • 7 Big Mistakes
  • Pros and Cons
  • Future Perspective
C3 - Advance Diploma Course (30 Days)
  • Basics of BDC Modules
  • Silk Route - The Tracking Platform
  • Business through Email Marketing
  • Business through Digital Display Marketing
  • Business through Other Modules of Digital Marketing
  • Double Click Bid Management
  • Real Time Bid Management
  • SSP and DSP
  • Ad Server and Ad Network
  • API Integration

Email Marketing

C4 - Basic Diploma Course (45 Days)
  • Introduction
  • Bulk Emailing – An Apt Solution
  • Types of Emails
  • How to Collect Email Address
  • Garuda- A Bulk Mailing Injector Software
  • AlphaJet - The Stimulator
  • List Management
  • Autoresponder
  • List Segmentation
  • Campaign Management
  • Effective Ways to Use Links
  • Better Subject Lines
  • A/B Testing
  • Deliverability
  • Spam and Spam Reports
  • Reasons for Email Rejection
  • Optimize Email for Mobile Devices
  • Advantages
  • Pros and Cons
  • Trends 2018
C5 - Advance Diploma Course (30 Days)
  • Basics of BDC Modules
  • Trigger
  • HTML
  • Mail Testing
  • Domain Masking
  • Bounces – Hard Bounce and Soft Bounce
  • Technical Aspect; Back End Server Related Reports
  • Technical Aspect; IP and Domain Reputation
  • Technical Aspect; PTR, DKIM and SPF
  • Permission Based GDPR Compliance and Can Spam Law

Digital Display Advertising

C7 - Advance Diploma Course (45 Days)
  • Digital Display Advertising – Introduction
  • Types of Display Advertising
  • Pay Per Click (PPC)
  • Types of PPC Ads
  • Advantages of PPC Advertising
  • General formula for Calculating PPC
  • PPC Terminology
  • PPC Keyword Research
  • Different Keyword Match Types for PPC Advertising
  • How does The Auction Work?
  • Banner Advertising – Introduction
  • Standard Banner Sizes for Advertising
  • Objectives of Banner Advertising
  • Selling Advertising Space
  • 10 Banner Ad Design TIPs
  • Pop Up Advertising - Introduction
  • Four Rules for Effective Pop-Up Ads
  • Features of Pop-Up Advertising
  • Web analytics In Popup Advertising
  • Contextual Advertising - Introduction
  • Interplay of Four Players
  • Terminologies
  • Semantic - Syntactic Matching

Search Engine Optimization (SEO)

C8 - Basic Diploma Course (45 Days)
  • Search Engines and Basics
  • Algorithms and Updates
  • Websites and Basics
  • Keyword Research and Analysis (Basics)
  • On Page Optimization (Fundamentals)
  • Off Page Optimization (Fundamentals)
  • Introduction to Google Analytics
  • Introduction to Google Search Console
C9 - Advance Diploma Course (30 Days)
  • On-Page SEO Techniques:
  • SEO Friendly Design and Architecture
  • Keyword Research and Competitor Analysis
  • Header and Footer
  • Technical Website Optimization
  • Site Audit and Advance SEO Tools
  • B. Off Page SEO Optimization Strategies
  • Introduction to Off Page SEO
  • Linking Building Methodology
  • Social, Local, Mobile (SoLoMo) SEO Strategies
  • Google Analytics
  • Google Search Console / Webmaster Tool

Social Media Optimization (SMO)

C11 - Advance Diploma Course (30 Days)
  • Definition of Social Media
  • Types of Social Media
  • Key Terms to Understand Social Media
  • How Social Media Influences Audience
  • How Social Media is Affecting Google Search
  • How to Choose Right Social Media
  • How Can Social Media Help My Business?
  • The Key Social Media tools and Networks
  • Establishing Your Online Identity and Message
  • Developing Unique Content, Positioning and Voice
  • How to Generate Word of Mouth
  • Integrating Social Media into Your Website and Blogs
  • How to Amplify Content with Multiple Social Media Channels – Viral Marketing
  • Social Media Platforms
  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • Instagram
  • Pinterest
  • StumbleUpon
  • Reditt
  • Social Media Processes
  • Video Optimization
  • Bookmarking
  • Power Point Presentation
  • Photo Sharing
  • Forum and Online Communities
  • Press Release and News
  • Content Sharing

Pay per Click (PPC),
SEM and SMM

C13 - Advance Diploma Course (30 Days)
  • PPC and SEM
  • Introduction to Paid Advertising (PPC)
  • Search Engine Marketing –Fundamentals and Case Studies
  • Creation of Google Display Network
  • Introduction to Google Ads
  • Pay Per Click Campaign
  • AdGroups and Keywords Setup
  • Ad Formats and Guidelines
  • Google Ads Auction and Bidding
  • Ad Extensions
  • Conversion Tracking
  • Campaign Reports Analysis
  • Display Ads Campaign
  • Remarketing Campaign
  • Video Marketing with YouTube
  • Shopping Ads Campaign
  • Mobile Marketing Campaign
  • Google Ads Tools
  • Google Ads Express
  • Social Media Marketing - Table of contents
  • Introduction to Social Media
  • Facebook Marketing and Advertising
  • Twitter Marketing
  • Youtube Marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Pinterest Marketing
  • Quora Marketing
  • Slideshare Document Marketing
  • Social Media Management Tools

Content Marketing (30 Days)

C15 - Advance Diploma Course
  • Content Marketing - Introduction
  • History and Evolution of Content Marketing
  • Objectives, Benefits and Strategy of CM
  • Business Objectives of Content Marketing
  • Why are Companies Using CM?
  • How are Companies Running CM?
  • Understanding Content Marketing
  • The Power of Storytelling
  • Generating Content Ideas
  • Planning A Long-Term Content Strategy
  • Building A Content Creation Framework
  • Becoming an Effective Writer
  • Extending the Value of Your Content through Repurposing
  • How to Effectively Promote Content
  • Measuring and analyzing Your Content
  • Developing A Growth Marketing Mindset
  • Measuring and analyzing Your Content
  • Creating A Blog Post
  • Creating topic Clusters and Pillar Pages
  • Extra Benefits of Using Content Marketing
  • More Inbound Approach
  • Customer Engagement and Innovation
  • Search Engine Optimization
  • Development of Knowledge Culture
  • Better Use of Company Resources

eCommerce Administration and Marketing

C17 - Advance Diploma Course (45 Days)
  • Administration
  • Introduction
  • Working Step-by-Step
  • Business Model
  • Business Distribution Channels
  • Website Creation
  • Vendor Management
  • Marketing
  • Marketing and Promotion Strategy
  • Help of Affiliate Marketing
  • Help of Email Marketing
  • Help of Digital Display Advertising
  • Help of SEO and SMO
  • Help of PPC, SEM and SMM
  • eCommerce v/s Market and Retailers
  • eCommerce Scenario in India
  • Case Studies on eCommerce Websites

Mobile Marketing

C18 - Basic Diploma Course (30 Days)
  • Introduction to Mobile Marketing
  • Planning Integrated Mobile Campaigns
  • Tracking and Analytics
  • App Marketing - Part 1
  • Building Your App Store Presence
  • App Store Optimization (ASO)
  • Channeling Emotion to Improve Ratings and Reviews
  • Leveraging Press and Blogs
  • Alternative App Stores
  • Need for Independent App Install Tracking
  • Organic v/s Reward Ads
  • Calculating Estimated Cost Per Install
  • Media Mix to Boost Ranking
  • App Install Creative
C19 - Advance Diploma Course (45 Days)
  • App Marketing - Part 2
  • Getting the Right Users - LTV by Traffic
  • Source
  • Optimizing App Install Campaigns
  • Onboarding Flow
  • Profiling Mobile App Users
  • App Deeplinking
  • App Indexing
  • Drive Virility through App Referrals
  • Churn Prevention
  • Re-Engaging with Push Notifications
  • Re-Targeting Ads
  • Tracking Your Competition
  • App Monetization
  • Overview of App Business Models
  • Approaches to Monetize Apps
  • Advertising Based Monetization
  • Banner v/s Native Ads
  • Free and Premium Models with In-App Purchases
  • Combining IAP with Reward Ads
  • Subscription Based Services
  • Finding the Right Ad Monetization Partner

C20 – Master Diploma Course

If a person wants to become an expert in digital marketing, he or she should know it’s fundamentals with knowledge of minimum three to four basic and/or advance diploma courses. We have introduced Master Diploma Course (MDC) which is a hybrid program. Students can select the course as per their choice. It is our sincere advice to opt for this advance course. It would help in getting overall knowledge without lacunas. Individual’s progress chart will rise by leaps and bounds.
After completion of basic or advance course , one can become digital marketing executive, social media analyst, content market executive, ORM executive etc. Initially he may get a salary package of INR 2.5 – 3.0 Lacs CTC. Within a period of three years, he may get double of it.
On the other hand, if a person completes Master Diploma Course, he can become an expert in Digital Marketing. Initially he may get a salary package of INR 3.5 – 5.0 Lacs CTC. Within a period of three years, he may get double or triple fold of it. Really? Wow!!

Note - These courses are exclusive and prepared by industry experts on their day-to-day practice of digital marketing. We are a part of this industry; hence we keep on changing the courses as per latest industrial requirements.

Exam Pattern

Please observe the below mentioned table:

Assignment Mid-Term Final Total
Course For 90 Days
Number 1 2 3 4 5 6 1 2 1
Marks 5 5 5 5 5 5 10 10 50 100
Course For 45 Days
Number 1 2 3 1 1
Marks 10 10 10 20 50 100
Course For 30 Days
Number 1 1 1
Marks 20 30 50 100

Note - It will be a mix of theory and practical knowledge.

Certification by AlphaIRT

After training and education at AlphaIRT, a student becomes an expert in Digital Marketing. But it needs certification from world leaders like Google and Facebook. We help our students in getting certificates, which are following:

AdWords Certification

  • AdWords Fundamental
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

Hubspot Certification

  • Inbound Certification
  • Content Marketing Certification
  • Email Marketing Certification

Other Certification

  • Facebook Blueprint Certification
  • Google Analytics Certification
  • Google Mobile Sites Certification
  • Google Digital Sales Certification
  • Rankwatch Certified SEO Professional
  • Industry Recognized DSIM Certificate

Academic Calendar and batches

  • Classes has been started.
  • There will be no working on government holidays, including Saturday and Sunday.
  • Courses will commence on a fix date and end at the stipulated period.
  • Those students who want to spend additional time in practical lab may do so with prior permission from the Head Operations.
  • Each batch will consist of maximum 24 students.
  • Studies of first batch will commence from 8.00 am.
  • Study kit will be provided by the institute.
  • It will be a three hour class which contains one hour theory and two hours of practical. However class hours can be accustomed as per course requirement.

Course Fees And Payments

For specific course fees , please contact the counsellor.

Course for 90 days

  • 100% in advance
  • 105% in two installments - 50% Advance, 50% after 30 days
  • 110% in three installments - 30% Advance, 35% after 30 days, 35% after 60 days

Course for 45 days

  • 100% in advance
  • 105% in two installments - 50% Advance, 50% after 30 days

Course for 30 days

  • 100% in advance

Rules for refund

A student is entitled to attend the classes for two days without paying fees. If he or she wants to continue, the need to deposit the course fees without which they cannot attend the class further. In any case deposited fees will not be refunded.

Scholarship, Educational Loan

We encourage our star students by providing scholarships up to 50% in advance courses. It is based on student's performance that how much scholarship they are eligible for. We help students in paying in installments as detailed above. We also help them in getting education loan and paying through adjustments in future salary. It is a third party arrangement.

Rules for students

  • Working will be strictly as per school and colleges.
  • There will be compulsory attendance and exam.
  • Maintenance of decorum is mandatory.
  • Mobile phones should be on switched off mode during school / college hours.
  • Passing an examination will entitle for diploma certification.
  • A student can stay in the institute after batch hours, only after prior permission from the faculty .