Search Engine Marketing

Search Engine Marketing is one of the trending topics in SEO Digital Marketing. With Google and other search engines directing the way websites rank based on customer keyword searches, queries or paid advertisements, it is very important for a Digital Marketer to learn and understand how the whole process works. …

How Social Media Is Useful For Digital Marketing?

Social Media includes a variety of websites or applications that one uses to socialize, share music, videos, thoughts, pictures, etc. with family, friends, and acquaintances. Some popular social media channels that people use are Facebook, YouTube, WhatsApp, and Twitter. Social Media is playing an essential role in generating potential business …

(Social Media Optimization) SMO V/S SMM (Social Media Marketing)

SMM and SMO are two fascinating topics for discussion within the digital sphere. Whereas each of these is the two essential pillars of what we tend to call the Digital Marketing World, individuals still have a lot of confusion concerning each of them – their meaning, purpose, and impacts. Therefore, …

Why Digital Marketing Is Considered To Be The Boon?

Digital Marketing is the most common term that has been used for online marketing. It is a kind of marketing, whose future across the world will be full of advantages when compared to traditional marketing. It is considered to be more cost-effective marketing as it delivers more conversions and helps …