(Social Media Optimization) SMO V/S SMM (Social Media Marketing)

SMM and SMO are two fascinating topics for discussion within the digital sphere. Whereas each of these is the two essential pillars of what we tend to call the Digital Marketing World, individuals still have a lot of confusion concerning each of them – their meaning, purpose, and impacts. Therefore, let’s find out the meaning and also the points of distinctions between the two terms.

As the latest trade, online marketing has practiced continuous evolution and remains unstoppable. With such a lot of changes and enhancements, there are many ways to promote a business, brand, or product among numerous customers inside a short timeframe.

Among the various means, SMO and SMM are the two impactful promoting sources that are designed upon several tools and techniques, that differ with one another greatly.

While these two terms appear so similar to each other, their real meaning and purpose contradict with one another greatly.

social media

Social Media Optimization:

Social Media Optimization or SMO is the use of the variety of outlets and communities to get publicity to extend the attention of a product, service brand or event. It refers to the method of streamlining or optimizing a website so it can be exposed on-line on numerous social media channels. Social media channels include RSS feeds, social news and bookmarking sites, as well as social networking sites, like Facebook, Twitter, video sharing websites and blogging sites.

Let’s take an associate degree of an example, you have got a weblog, the most effective way to advertise is to make a Facebook, Twitter, Instagram and LinkedIn profile and share relevant data with those that may be interested in your work.

In short, SMO is all about pulling your audience in with an “optimized” website and inspiring them to spread your content without any effort on your part.

Social Media Marketing:

SMM, on the other hand, is the next stage to SMO. Once you optimize your website, it’s time to share and publicize it online on numerous social media channels for the people to understand about your brand, its product and services and to show interest in them.

Below are the few advantages of SMM for a brand or business:

· Easy way of targeting customer

· Cost effective way of marketing

· Better customer satisfaction

· Increase brand awareness, increase visibility and probably sell a product or service.

· SMM may also include online reputation management (ORM).

SMM includes paid social media advertising. It includes advertisements of blogs, images, and videos describing your services and products. For instance, making a convincing content that gets bookmarked, spreading a viral video by putting it on YouTube and different social media websites falls under SMM.

Furthermore, as you get, it includes paid promotion through online networking systems. In the event that you are aware of Facebook promotions, then you are seeing SMM in real life. It is the approach toward utilizing paid advertising to widen your consumer reach and build your image introduction.

With smart SMM campaign, you’ll get immediate results, whatever your goal: attract individuals to your website, promote your post, sell your product or get a lot of “likes” on your Facebook page. In addition, as with Google AdWords, Facebook Ads and LinkedIn Ads also work on CPC, i.e., if they click on your ad then only you will be charged. To make that a positive impact on a website it’s necessary to prepare a personalized and methodical work strategy, that is, make Social Media Marketing (SMM).


SMO and SMM may be confused to be similar concepts. To be precise, Social Media Optimisation is furthermore the organic part of the social media and SMM is non-organic and refers to paid activities happening over social media.


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