If you are a brand today, you need to build identity by establishing a presence online. You need to determine and maintain a healthy online identity. Today, Online Reputation Management (ORM) is applicable to every business. Your online reputation determines how others recognize your business when they search for or browse it online.
What is Online Reputation?
An online reputation or e-reputation is the status of a company, person, product, service or any other component over the internet or on any other digital platform. ORM is the method of creating strategies that impact the user opinions towards the business organization, individual or any other entity over the internet. It is one of the most effective digital marketing strategies.
Why Does Your Online Reputation Matter?
The scenario has been changed in past few years. Now, a large part of the population around the world goes online. Based on recent statistics, it is estimated that people spent an average of 3 hours 23 minutes on their mobile devices in 2018. There is an increase in smartphone app usage from age 45 and above. So it is easy to target the audience online.
According to BrightLocal,
“85% of consumers trust online reviews as much as personal recommendations? What’s more, 49% of consumers need at least a four-star rating before they choose to use a business.”
Steps To Build Online Reputation –
1. Create an Online Business Card
In the real world, people generally give a small piece of paper with their company name, address and contact number to their clients. But on the internet, this information belongs to the website. Therefore, it is best to start with a domain name which must be catchy and concise.
2. Establish an Online Presence
One of the best ways to create an online presence is to make a website or a blog. A blog is a perfect place to share the value of a company or the products it brings positives of yourself or your business. And if you already have such a presence online then, it is time to make it better.
3. Be Active in Social Media
More than half of the world’s population is always on some type of social media. Those brands that are active on social media can easily increase their reputation. You can inform about the newest products or blog through different social media channels.
4. Reply on Every Request or Opinion
It is important to show people that your business is accessible and you treat people respectfully. For this purpose, you need to respond to messages or reviews of users. If someone comments negative, you can avoid conflict the bad opinions by writing replies on an understandable and polite way.
5. Share Your Achievements and Awards
People believe such companies or organization which has been for a long time in the market and have a reputation. For gaining more reputation you have to participate in conferences, summits, and other events. Showing such achievements and awards on social media can trace some positive image to your business.
6. Monitor Brand Mentions
Online monitoring helps you to find negative opinions before they ruin your reputation. In order to manage your reputation, firstly you need to handle what is being said about you. Here is where social media comes in. Choose the right tool to monitor what people talk about you. If there is anything mentioned about your brand that needs immediate attention then, craft your reply accordingly.
7. Keep Your Content Simple and Understandable
The content you publish on the web or social media must be simple and understandable to your audience. If your content does not add value to the users then, they would not talk about it or share it. Moreover, your written expression should be honest and polite (especially in the case of replies) no matter where you fill the content.
Online Reputation is essential as users are more approaching the internet for all of their queries and complaints about brands. It becomes more important in India as the number of internet users is increasing at a faster rate. Thus, ORM has become an important strategy for a business. A poor or negative reputation can impact the business.